Image via CrunchBase
So you’ve finally bit the bullet and gave your business a Facebook page. You’ve signed up for a Twitter account. You’ve made your first tweet and you’ve filled out all of your Facebook information page details. You’re done, right?
It’s not enough to just have a Facebook page or Twitter account. You’ve got to be active. Your customers now want many more ways to connect with you than a phone number or a website. Here are some ways to use social media to the max.
- Respond to Your Customers.
This seems so obvious, but it’s a mistake many businesses make. If someone complains about a bad experience, apologize. If someone praises your business, thank them humbly. Other customers see that you’re an active participant in your customer relationships.
- Post Specials, Sales, or Deals.
Host contests. Advertise a Facebook-only deal. Stay active with your clientele, and they’ll have a reason to visit your page–and when they visit your page, they’ll think of your business. It’s all about staying present in your customers’ minds.
- Don’t Spam.
While you do need to stay present, you can’t nag. Refrain from tweeting twenty times a day– you’ll bleed followers.
- Post Related Articles, Videos, Podcasts, or Pictures.
Social media lets you share information at the push of a button. If you’re running an organic food store, tweet a link to a pro-organic article or organization. Find related content on viral content like Cracked or Mental Floss. It’s especially great if you find a funny (but non-offensive) post that relates to your business. You’ll make your customers laugh…but you’ll also make them think about your business.