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A blog can be an intensely helpful marketing tool. When web browsers take to the internet looking for information on a certain topic, they often need that “next step” — a place to purchase materials or a related service, just to name a few.
What’s an Example of an Effective Blog?
Let’s say you’ve got a party supply business. If you maintain a blog about party planning tips and tricks, web browsers searching for “1950′s party ideas” can visit your blog, get some great tips and tricks, and then have an attached venue to purchase record-shaped plates or poodle skirt napkins.
How Much Work is a Blog?
It depends on how often you want to bring visitors to your business site. Three times a week is a pretty good strategy, but some extremely successful blogs post several times a day. Is writing not your thing? Consider hiring a freelancer to come up with blog ideas and posts.
What Are Some Other Benefits of Having a Blog?
Blogging is a great way to keep frequent customers or interested parties up-to-date on your business. Got a big announcement? Post it on the blog. Hosting an upcoming sale or community event? Tell people about it on your blog. Launching a new service or package? Talk about it on your blog.
Blogging is also an easy, excellent way to get people to link to your business. If you’re a photographer and you post some Photoshop tips and tricks, your link can get shared on Facebook or Twitter to hundreds or thousands of clients. If you interest them, web browsers can then check out your business or your portfolio.